Productive Losers

Inspired by our own journey navigating the path from nowness to perpetuity, Productive Losers is a lifestyle brand aiming to flip the perspective on how we think about productivity. Two years in the making the Productive Losers collection is rooted in easy elegance. PL introduces casual street wear and accessories targeted towards the young, ambitious & driven entrepreneur.

Bradley’s note:

My role in this project started off as a creative image consultant and then shortly after I was asked to join in as a Casting Director and Producer. I casted the models, hired & supervised the production staff, negotiated the budget and contracts, and oversaw the full life cycle of the campaign.